Jarred Land / RED Digital Cinema
Jarred Land has spent his career in close collaboration and connection with filmmakers, supporting the execution of their vision with powerful and ground-breaking tools.
Jarred Land runs RED Digital Cinema, the company whose 4K camera went from scepticism to admiration on a run of prestige movies like David Fincher’s Oscar-winning Mank and series like The Queen’s Gambit. Since 2013, Land has led a team focused on precedent-setting technology for filmmakers.
Land didn’t found RED but joined Jim Jannard before the launch of the first camera and during the hardcore, technology banging sleepless nights part of the story, where a small group failed, learned, succeeded. From the first conversation Land had with Jannard and still today, the focus is on providing a more complete tool for filmmakers.
Born in Edmonton, Canada, Land’s father ran gas stations and shopping malls, imbuing in him an entrepreneurial spirit. The teenage Land’s passion was mountain biking which he segued into his own bike courier company in Vancouver.
A chance encounter with a client inspired him to take up videography using the Panasonic tape camcorder DVX100. “I couldn’t go to film school because I was running my company and biking 100km a day, so I set up a bulletin board for help,” he says.