Tag: RESET

Anheuser-Busch Super Bowl Commercial Executive Produced by David Fincher and Directed by Adam Hashemi

February 3, 2021
Anheuser-Busch

Anheuser-Busch – Let’s Grab a Beer (Super Bowl LV) (“90)

Anheuser-Busch – Let’s Grab a Beer (Super Bowl LV) (“60)

Tagline
“It’s never just about the beer. It’s about being together.”

Press Release

CREDITS

Agency
Wieden+Kennedy Portland

Global Chief Creative Officer
Karl Lieberman

Global Chief Operating Officer
Neal Arthur

Director of Strategic Planning
Dan Hill

Creative Director
Michael Hagos

Copywriter
Brad Phifer

Head of Integrated Production
Nick Setounski

Executive Producer
Jessica Griffeth

Senior Producer
Bianca Cochran

Group Account Director
Brooke Stites

Account Supervisor
Meredith Zambito

Group Strategy Director
Stephane Missier

Strategist
Matt Hisamoto

Social Strategist
Irsis Cabral

Comms Director
Zack Green

Business Affairs
Daniella Vargas

Traffic Coordinator
Tina Wyatt

Production Company
Reset

Executive Producer
David Fincher

Managing Director/Executive Producer
Dave Morrison

Executive Producer
Deannie O’Neil

Producer
Vincent Landay

Assistant Producer
Grace Campos

Director
Adam Hashemi

1sr Assistant Director
Bob Wagner

Directors of Photography
Eigil Bryld, Chayse Irvin

Production Designer
Donald Graham Burt

Costumes
J.R. Hawbaker

Sound
Ren Klyce

Music
Barking Owl

Composer
Atticus Ross

Musical Creative Director
Kelly Bayett

Editorial & Finishing
Exile

Editor
Kirk Baxter

Additional Editor
Grant Surmi

Assistant Editor
Christopher Fetsch

Flame Artist
Dino Tsaousis

Flame Assistant
Adam Greenberg

Executive Producer
Sasha Hirschfeld

Post Producer
Toby Louie

The Perfect Storm That Led to Anheuser-Busch’s Super Bowl Ad

Inside the journey to W+K’s ‘Let’s Grab a Beer’

Tim Nudd
February 15, 2021
Muse by Clio

“Let’s Grab A Beer” Grabs 1st Place In Top Ten Tracks Chart

Atticus Ross and Ren Klyce continue to collaborate with David Fincher–this time on a Super Bowl spot directed by Adam Hashemi.

April 2, 2021
Shoot

Cinematographers & Cameras: Insights Into “The Crown,” “Strong Island,” “Mindhunter,” Spots

Robert Goldrich
March 26, 2018
Shoot

One DP just won his first career ASC Award—on the strength of his work on The Crown (Netflix).

Another made key contributions to the heartfelt Strong Island (Netflix), which was nominated for this year’s Best Documentary Feature Oscar.

And a third DP has spent a recent stretch focusing on spots after getting a career break from David Fincher on the TV series Mindhunter (Netflix).

Here are insights from DPs Adriano Goldman, ASC, ABC, Alan Jacobsen and Erik Messerschmidt.

[…]

Erik Messerschmidt

Cinematographer Erik Messerschmidt has spent the past year focused on commercials but his career progression is the reverse of what is typical. Instead of spots serving as a springboard to TV series and theatrical features, it was Messerschmidt’s work on the TV series Mindhunter (Netflix) which established him as a DP, leading to spotmaking opportunities.

Messerschmidt’s commercial lensing exploits have included Taco Bell’s “Web of Fries” cinema, web and TV fare directed by Joseph Kosinski of RESET, Buick and other automotive ads from director Kevin Berlandi, and a pharmaceutical spot directed by Mark Pellington of Washington Square Films. Messerschmidt also shot for Pellington the Demi Lovato music video “Tell Me You Love Me.”

Messerschmidt had been a gaffer who worked extensively on commercials that were lensed by such notables as Claudio Miranda, ASC, Tami Reiker, ASC and Jeff Cronenweth, ASC.

On the feature front, Messerschmidt served as a gaffer on the David Fincher-directed, Cronenweth-shot Gone Girl, a project which proved pivotal. “David knew I had a still photography background and I ended up doing promotional still work with him on Gone Girl,” related Messerschmidt. “David took me under this wing and moved me up to shoot his series Mindhunter.” (The alluded to still photography chops date back to when Messerschmidt worked for still shooter Gregory Crewdson.)

Read the full profile