It’s safe to say that David Fincher‘s 2014 film Gone Girl surprised a lot of audiences (this means that if you haven’t seen the movie, beware of spoilers ahead). But even putting the twists and turns of the plot aside, there was an unexpected move in the promotional campaign that still stands out to me. The first trailer opened with some musical notes that any rom-com fan will recognize as the beginning to “She.”
The song was originally composed and recorded by Charles Aznavour and then famously covered by Elvis Costello to serve as the theme for Roger Michell‘s 1999 film Notting Hill:
For the Gone Girl Teaser Trailer, the song was performed by Richard Butler, and produced, arranged, and mixed by Jason Hill (Mindhunter):
Droplets of blood fall and bloom in the trailer for the upcoming Netflix psychological thriller series Mindhunter. Between shots from the show, which will explore the FBI’s partnership with serial killers when it premieres on October 13, the drops expand and gather into symmetrical blotches, forming the well-known shapes of a Rorschach test. For some viewers, they may seem to pool, eventually, into a very familiar pattern. If you start seeing an agonized face in the crimson splotch, you’re not the only one.
The Rorschach test was developed in 1918 by Swiss psychologist Hermann Rorschach, who made the ink blots himself by dribbling ink onto paper and folding them in half. Rorschach, who believed the test could help psychologists understand their patient’s perception and mental grasp, asked people what they saw in the blots and then analyzed their responses. What he was really doing was exploiting a natural phenomenon called pareidolia, which occurs every time we see things that aren’t actually there.