Coca-Cola – “Blade Roller” (1993)

In 2021 AD, the futuristic megalopolis of ZERO-CITY is under martial law. When the authorities try to enforce a curfew, a gang of renegade “Blade Rollers” defy it rollerblading daredevil-style through the deserted rain-slicked streets.

For this stylistic homage to Blade Runner (Ridley Scott, 1982), director David Fincher recruited the cinematographer of the classic film, Jordan CronenwethASC, one of his all-time heroes.

It was also the first collaboration between Fincher and Producer Ceán Chaffin.

Watch all the versions of the commercial and read The Fincher Analyst dossier:

1993. Coca-Cola – Blade Roller