David Fincher Wants to Destroy the Concept of the Half-Hour and Hour-Long Show

David Fincher (Patrick Lewis/Starpix for Netflix/REX/Shutterstock, IndieWire)

SXSW: Fincher and Tim Miller talk about their decade-long journey to making the new Netflix animation anthology “Death, Love and Robots.”

Chris O’Falt
Mar 9, 2019
IndieWire

The concept of an anthology animated short series, made by different artists from around the world, was a near-impossible pitch for executive producers David Fincher and Tim Miller to sell. Following the SXSW premiere of six of their 18 shorts — which will air on Netflix under the “Love, Death and Robots” banner — the duo revealed they had received countless rejections (though one unnamed studio said yes, before, as Miller described it, “they chickened out”) until the show eventually landed at Netflix.

“It was a very difficult thing to pitch a movie studio because it’s not often we’ll see it with all the credits in the middle,” said Fincher, referring to the fact that the 90-minute program the SXSW audience had just watched included end credits following each of the six shorts. “You want to move on to the next. For a streaming service it’s perfect.”

The idea that the shorts could be different lengths and have no narrative connective tissue was perfect for the on-demand nature of a subscription streaming service. According to Fincher, dating back to “House of Cards” and “Mindhunter,” his conversations with Netflix, including Chief Content Officer Ted Sarandos, have been centered around the need to break free of the half-hour and hour-long format.

“We have to get rid of the 22-minute [length of a half-hour show with commercials] and 48-minute [length of an hour-long show with commercials] because there’s this Pavlovian response to this segmentation that to me seems anathema to storytelling,” said Fincher. “You want the story to be as long as it needs to be to be at maximum impact or entertainment value proposition.”

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