I wish I was special.
Adam Epstein
July 19, 2018
Quartzy
In 2009, shortly after The Social Network—then known only as “the Facebook movie”—was announced, Mashable ran a story with the headline, “No, You Cannot Turn Facebook into a (Decent) Movie.” Even after it was reported that the brilliant filmmaker David Fincher would direct Aaron Sorkin’s script about Mark Zuckerberg and the early days of Facebook, the Huffington Post published a story proclaiming “The Facebook Movie Puts the zZzZ’s in Zuckerberg.” Some months later, after the film’s cryptic, one-minute teaser trailer hit the internet, the Atlantic remained skeptical, predicting that The Social Network would be “deadly dull.”
People said the film sounded “like parody,” that it looked like “a train wreck,” that the whole thing was “asinine” and made them “weep for humanity.”
Then, eight years ago this week, that all changed. On July 16, 2010, Sony Pictures released the first full-length theatrical trailer for The Social Network, made by the artsy trailer house Mark Woollen & Associates, upending the narrative surrounding the film almost overnight:
Mark Woollen & Associates
The Social Network
The Girl With The Dragon Tattoo
Gone Girl
The Fincher Analyst 