Film critic Adam Nayman’s ‘Mind Games’ explores the successful perfectionism of the ‘Fight Club,’ ‘Se7en,’ ‘The Social Network’ and ‘Zodiac’ director
In 1985, aspiring director David Fincher was tapped by the American Cancer Society to make a PSA. Riffing off Stanley Kubrick‘s “2001,” Fincher put forth one of the most provocative and memorable commercials ever featuring an in-utero fetus smoking a cigarette to demonstrate the dangers of pregnant smoking.
This PSA was just the beginning of Fincher’s ability to utilize the shared language and visuals of film to express a point. He would move next to directing music videos where he famously invoked Fritz Lang‘s “Metropolis” while directing Madonna’s 1989 video for “Express Yourself.”
Film critic Adam Nayman told WPR‘s “BETA” that Fincher’s cinematic ambition was present in all of this early work before he became a household name directing transcendent films like “Fight Club,” “Se7en,” “Zodiac” and “The Social Network.”
“I think that he was part of a cycle of music video directors who were drawing on movies for the music videos. So, by the time they ended up making feature films, the visual language and the ambition were already there,” Nayman said.
Nayman is the author of “David Fincher: Mind Games,” a comprehensive critical companion book to Fincher’s career output thus far. It’s the third installment of Nayman’s deep dives into generational filmmakers that includes the Coen brothers and Paul Thomas Anderson.
Buy the book David Fincher: Mind Games. By Adam Nayman