In 2009, shortly after The Social Network—then known only as “the Facebook movie”—was announced, Mashableran a story with the headline, “No, You Cannot Turn Facebook into a (Decent) Movie.” Even after it was reported that the brilliant filmmaker David Fincher would direct Aaron Sorkin’s script about Mark Zuckerberg and the early days of Facebook, the Huffington Postpublished a story proclaiming “The Facebook Movie Puts the zZzZ’s in Zuckerberg.” Some months later, after the film’s cryptic, one-minute teaser trailer hit the internet, the Atlantic remained skeptical, predicting that The Social Network would be “deadly dull.”
Then, eight years ago this week, that all changed. On July 16, 2010, Sony Pictures released the first full-length theatrical trailer for The Social Network, made by the artsy trailer house Mark Woollen & Associates, upending the narrative surrounding the film almost overnight:
An iconic music video has gotten a rare 4K remaster. As part of a documentary project for U.K. broadcaster Channel 4, director David Fincher’s promo clip for the late George Michael’s “Freedom! ’90” featuring supermodels Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford has been rescanned from the original camera negatives at 4K on a Blackmagic Design Cintel Scanner and graded in Blackmagic DaVinci Resolve Studio to match the look of the original, NTSC-resolution music video.