July 9, 2019
PIX+CODEX
PIX has worked closely with David Fincher and his No. 13 production company since Panic Room in 2001, developing tools and services that have fundamentally changed how feature films and television shows are made. One of the first directors to embrace digital cameras with his use of the Thomson Viper on Zodiac, Fincher and his team are constantly redefining technology as they seek to blur the line between production and post production and strive to automate the mundane and more clearly communicate their creative vision.
On Netflix’s Mindhunter, Fincher again used the latest digital capture technology – custom RED Xenomorph cameras designed to his specifications, integrating all the usual camera components (wireless video transmitters, focus controls etc.) into the camera for a much more ergonomic design. But Fincher’s desire for innovation extended far beyond the camera, so he again turned to PIX.
CHALLENGE
Working on his current project, the second season of Mindhunter, David Fincher was looking for a way to better convey the thoughts and ideas he came up with during production via annotations attached to the image captured by the camera. In the past, a thought about the grading required for a particular shot might have been conveyed via a phone call to the dailies colorist much later in the day after shooting wrapped. David Fincher required a real-time telestration solution, rather than a delayed response later in the evening or next day. And it absolutely could not delay shooting or increase the footprint or complexity of production.
SOLUTION
PIX has built a system that makes the often-used term “Connected Set” real. PIX OnSet creates a clip of the take and immediately presents this clip to the director via a tablet, so that he or she can make annotations and notes on the image right after it has been captured. These notes are then securely uploaded via PIX to all the approved members of the production who can review them along with image files. Other approved production crew – for example, DP Erik Messerschmidt – can also add their own notes. These notes are securely conveyed through to editorial and post production along with the image files and other metadata.
PRODUCTS DEPLOYED ON MINDHUNTER
– PIX for Desktop, Web, iOS
– PIX OnSet
– The series also utilized the PIX Developer Program for custom integrations.
RESULT
Real-Time Creative Capture – The thoughts and ideas of the creative team are recorded in real-time immediately after the take. This ensures that their vision and ideas are communicated clearly and without change through the many lines of communication to the rest of the production team, reducing the potential for misunderstanding. For example, the editorial team can easily see any notes the director or DP have made without relying on paper, phone calls or emails sent later in the day. This might be a note that a take needs to be printed down half a stop or a note that something in the frame needs to be removed in post. Having the note linked to the image vastly reduces the opportunity for error and saves valuable time.
Patented Content Security – Along with the rest of the industry-leading PIX platform, PIX OnSet is extremely secure, built on PIX’s patented DRM with dynamic and forensic watermarking and meets the exacting standards of the MPAA.
Minimal Footprint On Set – Rather than adding to the on-set production infrastructure, PIX OnSet actually reduces it by providing immediate playback of takes to authorized devices as they are captured by the camera
No Production Delays – As authorized members of the creative team can annotate the file immediately and easily on their own tablet, there is absolutely no slowdown in the pace of production.
See how PIX can help your next big project. Call or email us to set up a demo and learn more!

Film stills of Holt McCallany and Jonathan Groff on the set of Mindhunter, Season 1, by Patrick Harbron (Netflix).