How Brad Pitt Designed His Dream Watch for F1: The Movie

The actor worked closely with IWC and Cloister Watch Co. to get his character’s timepiece exactly how he wanted it.

Cam Wolf
June 27, 2025
GQ

To create the new movie F1—which director Joseph Kosinski describes as “the most authentic, realistic, and grounded racing movie ever made”—no shortcuts were taken. Stars Brad Pitt and Damon Idris both drove their own cars, and the film’s crew integrated themselves into the actual Formula 1 season. That painstaking attention to detail also extended to the watch Pitt wears as the racer Sonny Hayes. The actor was extremely exacting about the timepiece he wanted to wear, its backstory, and many of the technical details, including the movement and thickness.

Our story begins, oddly enough, with David Fincher. The Oscar-nominated director and Pitt are longtime collaborators and pals who share a love of making awesome movies—Fight Club and Se7en, anyone?—and, apparently, equally awesome watches.

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