Version 1
Version 2
Credits
| Company | Calvin Klein (Coty) |
| Producers | Megan Loop & Sarah Holme. Calvin Klein |
| Advertising Agency | CRK |
| Agency Producers | Mina Veil |
| Gwen Frey | |
| Studio | Baron & Baron |
| Creative Director | Fabien Baron. Baron & Baron |
| Print campaign shot by | Jean-Baptiste Mondino |
| Actress | Rooney Mara |
| Director | David Fincher |
| Director of Photography | David Devlin |
| Production Designer | Donald Graham Burt |
| Art Director | Anastasia White |
| First Assistant Director | Bob Wagner |
| Camera Assistant | Steven Meizler |
| Gaffer | Jim Richards |
| Key Grip | Kevin Smyth |
| Production Company | Reset |
| Managing Director / Owner | Dave Morrison |
| Producer | Robin Buxton |
| Editorial Company | Rock Paper Scissors |
| Editor | Kirk Baxter |
| Assistant Editors | Nate Gross |
| Tyler Nelson | |
| DI Services | Light Iron |
| Colorist | Ian Vertovec. Light Iron |
| DI Producers | Katie Fellion |
| Emily Eddey | |
| VFX Company | a52 |
| Post Producer | Toby Louie |
| Flame Artists | Stefan Gaillot |
| Cameron Coombs | |
| Steve Wolff | |
| VFX Producers | Scott Boyajan |
| Terry O’Gara | |
| Executive Producers | Megan Meloth |
| Jennifer Sofio Hall | |
| Stylist | Ryan Hastings |
| Makeup Artist | Kate Lee |
| Hair | Danilo |
| Music | Yeah Yeah Yeahs – Runaway |
Technical Specifications
| Runtime | 60 s |
| Aspect Ratio | 2.00:1 |
| Acquisition | Digital |
| Color | Black and White |
| Camera | RED Epic-M Monochrome |
| Special Processing Techniques | Film-out and rescanning for natural grain |
| Laboratory | Fotokem Burbank, California |
Production Details
| Country | USA |
| Filming Locations | New York City, New York |
| Dumbo, Brooklyn New York City, New York | |
| Release Date | July 9, 2013 |
Notes
Jarred Land, President of RED Digital Cinema
July 8, 2013
Reduser.net
This is the ad that sparked the creation of the Monochrome Epic late last year.
Fincher came to me one day last fall and told me the concept of this piece. Said he wanted to shoot it monochrome and asked if there was any way for us to get better tonal range for shooting monochrome outside of just desaturation and post.
After I had a quick chat about the options with our sensor engineers, the monochrome program was born… the same day.
Ian Vertovec, Supervising Colorist at Light Iron
March 17, 2019
Instagram
David wanted to create the look of the East German BW ORWO film stock. I did a lot of research on what I could do to emphasize this concept. I ended up creating a black halation that resembled a kinescope effect. You can see the Halo around Rooney’s head against the white walls.
Shot on RED mono. Filmout and rescanned at Fotokem for natural grain.
Behind the Scenes
Behind the Scenes (Never Under Dressed)
Behind the Scenes (Feel Unique)
Rooney Mara’s Calvin Klein TV Shoot (Enews)
Art Direction by Anastasia White
Production Design: Donald Graham Burt
Click for a full screen view:
Print campaign shot by Jean-Baptiste Mondino
Click for a full screen view:
The Fincher Analyst 