2013. Calvin Klein – Downtown

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Version 2


CompanyCalvin Klein (Coty)
ProducersMegan Loop & Sarah Holme. Calvin Klein
Advertising AgencyCRK
Agency ProducersMina Veil
 Gwen Frey
StudioBaron & Baron
Creative DirectorFabien Baron. Baron & Baron
Print campaign shot byJean-Baptiste Mondino
ActressRooney Mara
DirectorDavid Fincher
Director of PhotographyDavid Devlin
Production DesignerDonald Graham Burt
Art DirectorAnastasia White
First Assistant DirectorBob Wagner
Camera AssistantSteven Meizler
GafferJim Richards
Key GripKevin Smyth
Production CompanyReset
Managing Director / OwnerDave Morrison
ProducerRobin Buxton
Editorial CompanyRock Paper Scissors
EditorKirk Baxter
Assistant EditorsNate Gross
 Tyler Nelson
DI ServicesLight Iron
ColoristIan Vertovec. Light Iron
DI ProducersKatie Fellion
 Emily Eddey
VFX Companya52
Post ProducerToby Louie
Flame ArtistsStefan Gaillot
 Cameron Coombs
 Steve Wolff
VFX ProducersScott Boyajan
 Terry O’Gara
Executive ProducersMegan Meloth
 Jennifer Sofio Hall
StylistRyan Hastings
Makeup ArtistKate Lee
MusicYeah Yeah Yeahs – Runaway

Technical Specifications

Runtime60 s
Aspect Ratio2.00:1
ColorBlack and White
CameraRED Epic-M Monochrome
Special Processing TechniquesFilm-out and rescanning for natural grain
Burbank, California

Production Details

Filming LocationsNew York City, New York
 Dumbo, Brooklyn
New York City, New York
Release DateJuly 9, 2013


Jarred Land, President of RED Digital Cinema
July 8, 2013

This is the ad that sparked the creation of the Monochrome Epic late last year.

Fincher came to me one day last fall and told me the concept of this piece. Said he wanted to shoot it monochrome and asked if there was any way for us to get better tonal range for shooting monochrome outside of just desaturation and post.

After I had a quick chat about the options with our sensor engineers, the monochrome program was born… the same day.

Ian Vertovec, Supervising Colorist at Light Iron
March 17, 2019

David wanted to create the look of the East German BW ORWO film stock. I did a lot of research on what I could do to emphasize this concept. I ended up creating a black halation that resembled a kinescope effect. You can see the Halo around Rooney’s head against the white walls.

Shot on RED mono. Filmout and rescanned at Fotokem for natural grain.

Behind the Scenes

Behind the Scenes (Never Under Dressed)

Behind the Scenes (Feel Unique)

Rooney Mara’s Calvin Klein TV Shoot (Enews)

Art Direction by Anastasia White

Production Design: Donald Graham Burt

Click for a full screen view:

Print campaign shot by Jean-Baptiste Mondino

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