60”, Rock Paper Scissors version
|Advertising Agency||Wieden+Kennedy Portland|
|Executive Creative Directors||Mark Fitzloff|
|Creative Directors||Jeff Williams|
|Art Director||James Moslander|
|Executive Producer||Ben Grylewicz|
|Account Manager||Michael Dalton|
|Account Supervisors||Eric Gabrielson|
|Advertiser’s Supervisor||Todd Pendleton|
|Director of Photography||Emmanuel Lubezki|
|Production Company||Anonymous Content|
|Managing Director / Owner||Dave Morrison|
|Executive Producer||Jeff Baron|
|Line Producer||Emma Wilcockson|
|Editorial Company||Rock Paper Scissors|
|Post Producer||Kim Colen|
|Post Executive Producer||Carol Lynn Weaver|
|VFX Supervisor||Ed Chapman|
|CG Supervisors||Joe Harkins|
|Sound Design Company||Mit Out Sound|
|Sound Designer||Ren Klyce|
|Sound Design Producer||Misa Kageyama|
|Music||Soundtree Music. London|
|Rock Paper Scissors version Music||Jaz Coleman – The Battle Of Evermore Kashmir: Symphonic Led Zeppelin|
|Running Back||Adrian Peterson|
|Running Back Stunt Double||Isaiah Mustafa|
|Rival Player||LaMonica Garrett|
|Rival Player||Sonny Shackelford|
|Rival Player||J.R. Lemon|
|Rock Paper Scissors version Runtime||60 s|
|Color||Black and White (Color Grade)|
|Filming Locations||Spruce Goose hangar|
|Principal Photography Date||July 2009|
|Release Date||September 10, 2009|
October 30, 2014
This ad was shot in the Spruce Goose hangar, in July of 2009, with Steven Soderbergh’s RED ONE cameras, and Soderbergh’s assistant Steven Meizler as the RED expert.
September 09, 2019
The Hollywood Reporter
I got a lot of Nike commercials where I was the stunt performer for the football player. There was a black-and-white Adrian Peterson commercial that David Fincher directed — and I’m Adrian Peterson. (Laughs.) I did everything where he was getting hit and jumping over things, and he did everything where he was just walking and being him. NFL players can’t be hit during preseason, in a commercial especially. I’ll never forget this: there was one particular hit that Fincher had us do twenty times. In a football game, it’s much easier because you’re not getting hit in one spot over and over again; it’s random. This was one particular spot where I was getting nailed. We got the shot, but I was like, “Wow, so that’s what it’s like to work with David Fincher.” (Laughs.)
But are you going to tell David Fincher no? At that point in my career — no, you’re not. You’re just gonna do what he asks you to do, and hopefully he likes what you did. I was happy to do all twenty takes, and the coolest thing about that was after that shoot was over, somebody had brought beers to set. And he actually cracked a beer and just sat back with all the football players and drank beers after that shoot. That lifted him up in our eyes. We were like, “This dude is fucking awesome.” He put us through it, but he realized, “Yeah, you guys worked hard. Let’s have a beer.” It was awesome. I actually have a picture of us that I’ll send you. It’s me, David Fincher and my buddy LaMonica Garrett, who plays The Monitor on Arrow. It’s pretty cool.
Coordinator Michael Fisher (far left), Sonny Shackelford (bottom), J.R. Lemon, Isaiah Mustafa (28), David Fincher, LaMonica Garrett (24).
For this project I worked as 3D lead working with a team of VFX workers to build and camera project the full football stadium, populate it with cheering fans, and apply the reptile sport skin texture to the footage of Peterson by frame accurate rotomation of this cyberscanned body.
Print and Billboard Ad Campaign, Website
Featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson, highlights Nike’s padding system Nike Pro Combat.
A 3-D overlay treatment of the distinctive Nike Pro Combat deflex pattern on Peterson’s skin is symbolic of an implied transformational experience for athletes who wear the product, and creates a visually compelling closing to the ad.
Click for a full screen view:
In 2009, Assembly Creative was hired to help Wieden+Kennedy develop character concepts for a pitch to Nike. Given a tight deadline, we successfully developed multiple 2D & 3D concepts for Nike’s Pro Combat apparel line. Soon after, David Fincher directed the national broadcast spot.
See more preliminary/unused concepts below:
Click for a full screen view: